Combine all of that with the title's numbers on Blizzard - and the gamer-friendly fact that there's cross-platform play available from the jump - and Activision Blizzard is having quite the moment.īut it's not just Activision Blizzard who deserves all the credit.
It's the number one Call of Duty PC launch of all time, and set records on the PlayStation Network for digital pre-orders. It's Activision Blizzard's best-selling digital opening ever. Modern Warfare broke a bunch more sales records, too. And, well, it makes the clown prince's fate feel less funny: "In its first three days of release, Call of Duty: Modern Warfare more than doubled the box office opening of Joker." Shots fired, Arthur Fleck! Literally! Because it's a game about shooting! Anyway! In a statement from the company, Kotick compared Modern Warfare's numbers to one of 2019's biggest film hits Joker. Now, Activision Blizzard’s Chief Executive Officer Bobby Kotick has the numbers to back this anecdotal evidence. The film industry often struggles to keep up with the attention many generations give video games. The shooter, released simultaneously for PC, PS4, and Xbox One, has done massive, blockbuster numbers for Activision Blizzard, earning the publishing company over $600 million in their first three days of release alone. Why? Because their publishers drop a new title each year, often with minimal tweaking and maximum "hard-to-keep-up-with-ness." But in 2019, Activision Blizzard seems to have cracked the code with their soft franchise reboot Call of Duty: Modern Warfare (borrowing the title from their 2007 game-changer Call of Duty 4: Modern Warfare).
There are two types of video games it's hard to be a fan of: Officially licensed sports titles and the Call of Duty franchise.
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